F-MARS

Sandstorm, freezing weather, radiation. Sounds like a dream right? So why bother moving to a f***ing RADIOACTIVE planet instead of trying to save the earth first? With our campaign for Klarna and About You, our goal was to turn Mars travel hype into a sustainability message. We made a campaign with a group of influencers to express the urgency and importance of protecting our pale blue dot, instead of moving to the red planet.

F*** Mars campaign billboard showing a model on Mars-like landscape with sustainable fashion message
Behind the scenes - Camera setupBehind the scenes - Production

Client

Klarna & About You

Agency

DOJO Berlin

Role

Concept / Sr. Art Director

Year

2023